SAN FRANCISCO — The California Department of Consumer Affairs has issued new regulations that require massage parlors to obtain licenses from the state’s licensing authority, allowing for the sale of adult sex toys.
The rules go into effect on July 1 and apply to massage parlor businesses and to people who rent rooms or homes to massage therapists.
The regulations will take effect Jan. 1, 2018, but are subject to approval by the state Department of Health.
Under the regulations, massage therapists must register with the agency and provide state license numbers to licensees.
The regulations also apply to hotels, but the department will require hotels to use the same registration system as any other business.
The state agency, in a press release, said the regulations would “help protect the health and safety of our communities.”
The rules are in response to a recent report by the California Department and Health Services on the state of adult entertainment, which found that more than 100,000 licensed sex toys were used in California’s hotels, and that many of those sex toys are often unsafe for users.